Beverage makers pledge to cut sugar by 20 percent

Major non-alcoholic drinks makers have agreed to lower sugar content across the industry within seven years.

The voluntary agreement to cut sugar by 20 percent has the support of the Federal Government.

It applies to all categories, from soft drinks, to sports drinks, iced teas, and juice and fruit drinks.

Australian Beverages CEO Geoff Parker said the industry was serious about supporting healthier lifestyles.

Mr Parker denied the pledge has anything to do with the Greens proposal for a sugar tax.

"There is no evidence from anywhere in the world that such a tax has any impact on people's health," Mr Parker said.

"Consumers and households don't want governments in their shopping trollies.

"They don't want governments in their fridge."

Those signing up to the deal include Coca-Cola Amatil, Asahi Beverages and Frucor Suntory.

Health Minister Greg Hunt said it was part of the government's "considered and appropriate action to tackle obesity".

The companies will still produce drinks with current levels of sugar, but expect, in time, to produce more low- and no-sugar varieties.