Asian Australians have their online orders for baby formula inexplicably cancelled

As they are preparing for their first foray into the Chinese marketplace, Woolworths have been accused of cracking down on Asian-Australian customers they believe are stockpiling baby formula.

The move comes as members of a children's buy, swap and sell Facebook group have inundated a fellow member with abusive comments for attempting to flog sought-after baby formula at inflated prices.

The woman posted an offer to sell 18 cans of Aptamil Gold and S-26 formula, worth up to $25 and $29 respectively, for $35 a tin.

In the comments, other users described the sale as "disgraceful", "unethical", "so wrong", "insulting to mothers" and "profiteering off desperate mums".

She later reduced the price to $25 each or $450 for the 12 cans of formula.

"Making a little profit isn’t illegal. On other sites it’s selling for more than that. As I said you don’t know me or my situation so as it stands, $450 for the lot," she wrote in the Facebook group.

The woman's attempt to turn a profit on her surplus of the in-demand baby formula comes as several Asian-Australian Woolworths shoppers are demanding a formal apology over alleged discrimination.

Adrian Cheng, Reginald Dong and Sarah Kong all had their Woolworths online orders for baby formula cancelled with no explanation.

Asian Australian Alliance convener Erin Chew believes unfair targeting is taking place.

"Obviously those people who have been affected feel distraught, degraded and there's a lot of emotional distress because they're running around having to find baby formula," she told ninemsn.

Ms Chew says the cancellation of the orders are obviously distressing, given baby formula runs out so fast.

With many supermarkets and pharmacies running out of supply, many parents purchase formula online to ensure they will receive it.

Legal representatives for the organisation are now taking Woolworths to the Human Rights Commission over the issue.