Taylor Swift's election endorsement has not motivated Americans to vote for Harris, research says
US-based university research into the influence of Taylor Swift on the presidential election has found the pop star's endorsement of Kamala Harris has not motivated people to vote for the Vice President.
University of St Mary researcher Dr Mark Harvey and academics from Oklahoma University and Hutchinson College conducted a 1000 person survey asking whether or not a Taylor Swift endorsement would make a difference in the election.
He said preliminary results found Swift's endorsement of the democratic nominee "resulted in fewer people wanting to vote for Harris and people not being as interested in Taylor Swift because she took sides".
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Taylor Swift's endorsement of Kamala Harris has not motivated people to vote for the Vice President in the upcoming US elections, new US-based research says. A Current Affair
"That's what [the research] says and it's also not inconsistent with what a lot of the academic literature says as well," Harvey said.
"Sometimes when celebrities make endorsements it reflects badly on that celebrity and it doesn't help the person they're endorsing."
Harvey is the author of 'Celebrity Influence' a study into the impact of famous faces on US election campaigns.
Taylor Swift's Instagram post announcing she was voting for Harris received enormous attention.
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American political journalist Jay Newton-Small believes the Swift endorsement is relevant to the campaign because of the demographics the pop superstar appeals to. A Current Affair
In 24 hours, the post had 10 million likes.
"I will be voting for Kamala Harris," Swift wrote.
"I think she is a steady handed, gift leader and I believe that we can accomplish so much more in this country if we are led by calm not chaos."
American political journalist Jay Newton-Small believes the Swift endorsement is relevant to the campaign because of the demographics the pop superstar appeals to.
Dr Harvey is the author of 'Celebrity Influence' a study into the impact of famous faces, like Hulk Hogan (pictured) on US election campaigns. A Current Affair
"[Swift] speaks to the demographic that people are fighting over right now, particularly white women," Newton-Small said.
"That's a demographic that both of these candidates want and that has really fluctuated in this election."
The US Presidential election will be held on November 5th.
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