Sydney unassuming grocery store doubles as a perfume emporium 20240917 p5ripv.html – Breaking News & Latest Updates 2026
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The suburban grocery store that doubles as a perfume emporium

A Current Affair

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A Current Affair

Brimming with fruit and veg, nuts and canned goods, Nobby's Discount Store in Sydney looks like your average suburban grocery store from the street.

But at the back of Jalloul's family-run store in the city's inner south-west is another booming business, where you can buy any fragrance on the planet for a fraction of the price of the big-name brands.

Ali Jalloul has a reputation for making on-the-spot dupes of any fragrance, with his own packing and brand, Jalu Fragrances.

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Ali Jalloul has a reputation for making on-the-spot dupes of any fragrance, with his own packing and brand, Jalu Fragrances. Nine

Brimming with fruit and veg, nuts and canned goods, Nobby's Discount Store in Sydney looks like your average suburban grocery store from the street. Nine

While the world's biggest perfume brands might not be happy, lawyers say there may be space in the market for the fragrance dupes.

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