How tiny Sofala became Tasman Town

A roll call of Australia's biggest sporting legends have come together to spruik Kia's first ever ute - and their own success. 

And they've chosen this little town to gather.

"This is the biggest thing I've ever seen in Sofala, that's for sure," one local said.

READ MORE: Kia ups the stakes with new Tasman ad

Watch the full video in the player above.