Breast cancer backlash

Facebook has banned photos of survivors in an awareness campaign.

Breast Cancer Network CEO Kirsten Pilatti, and Kate Murray, who’s photo was deemed inappropriate, speak with A Current Affair host Tracy Grimshaw.

Comment from Facebook ANZ head of communications Antonia Sanda

I love these ads and our team has been working hard with Bakers Delight to allow them to run on our platforms. We recognise the importance of ads about breast cancer education or teaching women how to examine their breasts and we allow these on our platforms. However, these specific ads do not contain any of these messages, rather it is a brand selling a product. We have been working with the advertiser to advise them how we can run these ads and are disappointed that they have not taken our guidance.