What is looksmaxxing? Inside the dangerous trend taking over the feeds of young men
For people who don't already know what "looksmaxxing" is, their first reaction might be to laugh when they see it in action.
But that would be wrong because this phenomenon, not surprisingly born from the internet, is not only nonsensical, it's incredibly dangerous.
And it's causing damage to Australian adolescent boys and young men.
Young men across the world are falling for looksmaxxing misinformation. 60 Minutes
On the face of it, "looksmaxxing" is just that, a kind of self-improvement that comes from maximising appearance.
But as Adam Hegarty reveals, how it's done defies belief.
"Looksmaxxers" advocate drugs, surgery and even self-harm, often in the form of using a hammer to smash their faces to try to re-align their bone structures.
Watch the full episode of 60 Minutes on 9Now.
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